Using the Brand
The Liverpool Culture Company and Liverpool City Council have launched a new brand for Liverpool Capital of Culture 2008.
The 08 brand captures the dynamism and creativity of Liverpool and supports Liverpool's quest to become a world-class city by taking full advantage of the Capital of Culture opportunity.
However, for Liverpool to stage the best Capital of Culture ever, we will need the support of both the public and private sectors to help make it happen.
Their commitment can range from a financial investment to developing programming for a particular festival. In return, they will be given permission to use the brand in an agreed manner.
So, whenever any company or organisation displays the new brand, the people will know they are directly helping to make Liverpool Capital of Culture the best ever.
You will find more information on the brand in this onsite breakdown with sections on protecting, permission and approval plus a list of FAQs. Alternatively you can call the Capital of Culture branding and legal rights hotline on 0845 606 6163. It is open between 9am and 5.30pm and there is also an out-of-hours answer service.
